What is Bric Pop?

Brazil, Russia, India and China are the four new global creative superpowers.  The good news is that there are four new stylistic palettes to play with.   The bad news (for the marketer) is that you can no longer sell them what is simply "western."   Richard claims the biggest outsourcing of jobs to BRIC's are not manufacturing jobs but rather creative jobs and stresses the importance of becoming fluent in BRIC culture.
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