Master's Degree Program Details.

  • Diploma
  • Tuition
  • Program Description
  • Schedule/ Class Times
  • Program Details

Students will graduate with a Master of Science (M.Sc.) in Management and Innovation for Creativity + Business from Steinbeis SMI and a Diploma plus a portfolio from Miami Ad School.

Tuition is EUR 20.800 for the MAS portfolio program plus EUR 9.960 for the SMI master’s classes giving a total EUR 30.760 plus EUR 500 for matriculation and examination at SMI (each). Traveling and living expenses are not included.

Creative minds, innovators and freethinkers are the future leaders of tomorrow’s media world. In our 2-year joint program with Steinbeis School of Management and Innovation you will not only earn a Master’s of Science degree but also build a portfolio in art direction, copywriting or digital design. We created an English course of study that integrates creative excellence, digital media, marketing, management and relevant financial and business components.

Brands, markets and marketing are becoming more professional and more complicated everyday. Customer contact, strategy and creation are now forever interwoven. For concepts and integrated campaigns to succeed, a creative mind needs to understand both the core of the strategy and possess the ability to communicate and explain their approach to a non-creative audience. After two years you will become a creative entrepreneur and strategist with the knowledge of global trends, creative excellence and digital competence who can motivate employees and manage growth conceptually and financially. You enter the world of creative leadership.

First year:
One MASE year is divided into four quarters. Your creative learning odyssey begins in Berlin or Hamburg where you will be provided your basic education, plus you attend the Steinbeis SMI campus in Berlin the first days during each quarter break. (Four times a year in total at least 16 days at the Steinbeis University in your first year).

Second year:
You spend your second year studying and working as in intern in New York, Moscow, Paris, London, Stockholm, Tokyo, Beijing, and many other location possibilities in order to develop a global perspective and you work on your master’s case study. At your base school you will complete your portfolio, work on your master’s thesis and graduate in your last quarter. Its a really tight and demanding program - but one can achieve a lot in such a short time. In case one needs a little more time with the thesis there is no problem about it too and it can be easily stretched without additional costs.

Schedules are set by the registrar and cannot be modified. 

Miami Ad School's master's program takes two years.

You can apply four times a year in January, April, July and October.

All classes are held in English. Students will have classes at both Steinbeis SMI and Miami Ad School. This can include weekends.

Start your Career

Join the 7,000 other people who started their career at Miami Ad School.


How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.


Each program has different requirements.
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