Social Media Program Details.

  • Program Description
  • Program Details
  • Tuition
  • Schedule
  • Materials
  • Diploma

Learn by doing. In 12 short-but-intense weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they'll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

The rest of the week, the best part, you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.

In the final week of the Boot Camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.

The curriculum for the Bootcamp for Social Media was developed by social media experts to train the next generation of talent. Each week a different instructor from a top agency or channel takes you through a topic essential to the discipline. Companies participating in the Social Media Bootcamp have included:

Agencies: 360i, Droga5 (2015 Creative Agency of the Year), Ogilvy, R/GA (2015 Digital Agency of the Year), Sapient, La Comunidad

Channels: Google, YouTube, LinkedIn, Twitter, Facebook, Instagram, Tumblr, Vice

Tuition is $2,500.00 total for the 12-week program.

The social media boot camp is a 3 month, 12 week program.

Social media students take 3-4 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 15 total credit hours, 300 clock hours. Schedules are set by the registrar and can not be modified.

Classes are held from 7:00 p.m to 11:00 p.m.

  • Apple Macintosh Airport-equipped notebook computer with CD-R or DVD-R (approximately $1,000-3,000)
  • digital SLR camera with adjustable settings and HD video (approximately $900-2000)

This social media training program is a twelve-week diploma program with the primary purpose of assisting students in developing the skills needed for a job as a social media strategist or engagement strategist in an advertising agency or marketing department of a company.

Placement Assistance

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

Start your Career

Join the 7,000 other people who started their career at Miami Ad School.


This week is an intensive experience. Go from door-to-door visiting ad agencies and media firms to experience their philosophy and culture to gain insight into their strategy department. You will also meet the people who work there for interview and critique sessions.


How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.


Each program has different requirements.
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