Learn by doing. In 12 short-but-intense weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can develop social strategies and build brands using social media.
Each week your mentor will be a different social media expert. Learn from staffers from Facebook, Google, Tumblr and top agencies like 360i, Edelman, 11inc, MEC and clients like Charity Water.
You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
In the final week of the Boot Camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.
Tuition is $6,000 total for the 12-week program.
The social media boot camp is a 3 month, 12 week program.
Social Media students take 5 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 15 total credit hours, 300 clock hours. Schedules are set by the registrar and can not be modified.
The Boot Camp for Social Media is a condensed program with classes during the week and weekends. Guest lectures on Friday evenings with weekend workshops on both Saturday and Sunday. Class schedule will change slightly half way through the boot camp to provide additional skill-building courses.
At the end of the Boot Camp for Social Media, students will spend an intensive week visiting the social media departments of advertising agencies and companies. Representatives will inform students of their company’s philosophy, culture and give insight into their social media department.
This is social media training program is a twelve-week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as a social media or engagement strategist in an advertising agency or company with a marketing department.
Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.
All students must have:
• Apple Macintosh Airport-equipped notebook computer (approximately $1,500-3,000)
• Keynote software (approximately $20-30)
• InDesign is suggested for your portfolio but not required.
• Additional anticipated supplies cost is $100-$350
Throughout the quarter, strategists will have the opportunity to work with several different creative teams to develop ad concepts from a brief developed by the social media planner. Develop the variety of skills you need to work with creatives.
Social media students reverse roles and learn to think and concept like creatives. You also have workshops on a wide variety of brainstorming techniques, video editing, portfolio building, writing case studies, and improv to help with presentation skills.
Participants will learn where Social Media fits in building a brand today. In this complex communication universe, there is a greater need to establish an integrated Brand Marketing strategy that connects business objectives with social media strategy, platforms and tactics.
It is hard to keep pace with people’s behavior, and since brands today are experienced across many different channels and devices, in this module you’ll learn to integrate and develop transformative strategies with Cross-Channel fluency.
In a world where only the truly creative and innovative get noticed, Social Media ideas need to combine the strength of visual branding creativity with the power of analytics. You’ll go beyond the selfie and even beyond the hashtag, to craft ideas that engage.
What works, what doesn’t and why? Understanding the building blocks of successful campaigns is just the starting point. Explore Content, Timing, Images, Voice and the selection of the right networks to make Social Media history.
You’ve already established your brand across the social media platforms and have a decent fan base, why pay for media when you can get it for free? Because it can create momentum, increase ranking and even establish endorsement partners growing your visibility.
To produce great content you’ll need to define your goals, plan ahead, evaluate your content production capabilities, content distribution channels, define audiences, schedule, publish and promote… A Content Calendar is your sanity’s best friend.
With the proliferation of social networks, understanding which platform is the right forum to bring to life your brand strategy has never been more critical.
Define the goals of the campaign,” listen” to what the competition is doing, write the Key Metrics, identify your audience, select the channels, pick the platforms, create an editorial calendar… Launch, Optimize and be social.
If behavior is the driving engine of Social media, influence is the fuel. Our ability to behave and feel like others is human, social media just amplified it. What role credibility plays? Trust? Reach? Learn to identify what build influence and how to use it in your strategies.
Media changes everyday with new apps, platforms and ways of sharing and connecting in the digital space. With new gadgets and improvements in smart phones, the way we consume media is constantly adapting to the newest technology.
This week is an intensive experience. Go from door-to-door visiting ad agencies and media firms to experience their philosophy and culture to gain insight into their strategy department. You will also meet the people who work there for interview and critique sessions.