Art Direction Program Details.

  • El alfa de los conceptos
  • Program Details
  • Tuition
  • Materials
  • Schedule
  • Diploma

Un filósofo visual, la columna vertebral de una campaña y el líder del equipo. Tu talento crea proyectos estéticamente impresionantes, provocadores de pensamiento e innovadores. Pensando en un montaje de fotos, pinturas y tipografías, trabajas junto al redactor y diriges a los diseñadores, fotógrafos y hasta los directores. Trabajo? No. Es tu visión y el hermoso producto final y si lo haces bien, ganador de premios.

Altamente reconocido e impartido en 10 países con 16 locaciones desde 1994, el programa de Art Direction and Design es único en la región. Cada quarter te dará un empujón hacia pensamientos innovadores mientras desarrollas tu estilo como filósofo visual. Trabajando junto a estudiantes de todo el mundo mientras te expones a una región llena de culturas y el calor latino que te darán una más amplia perspectiva. Antes de graduarte tendrás la oportunidad de trabajar con marcas como Facebook, Google y Dove. En tu día a día estarás en contacto con los rockstars de la región compartiendo con ellos ideas y herramientas creativas innovadoras. Además tus redes sociales estarán llenas de #ilivewhereyouvacation.

Program Length:

The art direction program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.

*Programs in Punta Cana are taught in Spanish.

Program Options:

After spending at least one year (4 quarters) in Punta Cana, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world.

Tuition for each quarter is US$2,650 per quarter/ US$10,600 a year / US$21,200 total tuition cost for the 2-year program for Dominican residents. Tuition for each quarter is US$3,210 per quarter/ US$12,840 a year / US$25,680 total tuition cost for the 2-year program for non-residents. Tuition is based on the quarter system.

It takes eight quarters (24 months) for completion of the art direction program. Financial aid is available for Dominican residents.

All students must have:

  • Apple Macintosh MacBook or MacBook Pro with external hard drive storage (2 TB) with maximum RAM, Airport-equipped computer (approximately $1,299 to $3,000)
  • Adobe Creative Cloud membership ($19.99/month, requires annual commitment)
  • Smart Phone with video

Miami Ad School's art direction program is a two-year/ eight-quarter program. Each quarter of the first year, students have four classes that meet once a week for three hours. Class times are:

1 p.m. to 4 p.m.

4 p.m. to 7 p.m.

7 p.m. to 10 p.m.

Classes are held Monday through Saturday. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and have limited ability to be modified.

In a student's second year, their schedule will vary depending on their quarter away choices (i.e. Agency Lab, Internship or classes in a school).

This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.


Placement Assistance:

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

Get real-world experience while you're in school.

Intern and even take classes inside an advertising agency.   Learn More >

[96%]

Miami Ad School students who spent at least one quarter getting real-world experience in an agency.

[80%]

Miami Ad School students who spend 2 or 3 quarters getting real-world experience in an agency.

Start your Career

Join the 7,000 other people who started their career at Miami Ad School.

Here are some of the art direction courses in our program:

Ideas
First

Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.

Idea
Presentation

Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.

Video
Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Thinking
Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

Experiments in
Digital Photo

Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Type
Journey

An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.

Vector
Imaging

Adobe Illustrator is the primary application in Creative Cloud for illustrating, creating logos, designing with type, and creating layouts that range from the web to traditional media like billboards, posters and print ads.

Everything
is Media

You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.

User
Experience

The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.

Visual
Impact

Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.

Motion
Graphics

In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.

Interactive Media
Production

Develop an understanding of both aesthetic and functional interactive design components by studying the core aspects of interactive design tools, website and mobile application construction.

Intermediate
Photoshop

Dig deeper into Photoshop’s capabilities and features. Not only will you become more adept at the different tools but you will use your own photos to create scenes and scenarios typically only found in ones imagination.

Digital
Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Product
Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Head to
Head

It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.

It's a Mobile
World

You’ve seen the future and it’s in your hand. Always there as consumers move through their day and night — in store, out-of-home, on air or in print. Explore ways to tap the enormous power of mobile marketing.

Portfolio
Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.

Gaming
Concepts

Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.

Interactive
Concepting

Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.

The Brand
Called You

Dive into your quirks, past and future until you find what makes "You", you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.

The Voice
of Type

Typefaces are the “voice” of the written word. Learn to cast the most effective voice in the exploration of how typography is used as a way to express emotion, concepts, thoughts and philosophies to communicate a message.

Pop Culture
Engineering

This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.

Short
Cutz

After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.

Short &
Sweet

Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.

Digital
Imaging

An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.

Get a
Job

You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.

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How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

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