Rio is a city with a wonderful blend of gorgeous natural splendor, beautiful people and exciting cultural life. It is the birthplace of The Girl from Ipanema, a song that inspired the 1950s artsy beach culture and the world-renowned Bossa Nova music. With its contagious samba dancing, thrilling soccer games and the charming, worldwide famous beaches, Rio is an unique city. It also has an important history having once been Brazil’s capital. Advertising business is pulsing and some of the world's best agencies have local offices, such as DDB, Saatchi, Publicis, JWT.
At the top of Mount Corcovado, Christ, the Redeemer – recently elected as one of the world's modern wonders - blesses and protects the city and its people, known as cariocas. They are easygoing and very extroverted. Anything is a reason to meet friends at the beach, to get together at a bar and talk about soccer games, soap operas, or whatever comes to mind. If you are lucky enough to be in Rio during Carnival, you will face one of the most exciting and contagious cultural experiences there is, the samba schools’ parade. It is an experience never to be forgotten.
Art direction, copywriting and digital design students can have an international experience during their first year at Miami/ESPM. It’s possible for them to go to Miami Ad School Buenos Aires, in Argentina, to study in Brazil’s most important partner in Mercosul, that is, the trade agreement that includes Brazil, Argentina, Uruguay, Chile and Paraguay.
In order to provide the students with more real-world experience Miami Ad School/ESPM offers the students the opportunity to intern at some of the most important agencies in Brazil. These agencies are part of the school’s Partners in Education partnership program.
Skill and Portfolio Development
Students in the art direction, copywriting, digital design programs spend their first year in Rio. The courses the students take are practical and class projects are realistic. Since the classroom replicates the real world, students develop the skills and portfolio needed to get a job in the advertising industry.
In the second year of the two-year program students have the option to study and intern in agencies and companies in up to four other cities around the world where Miami Ad School has programs. Students continue to develop their portfolio, expand their network of industry contacts and get real-world experience.
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Christ "the Redeemer" is the world famous statue of Jesus Christ overlooking the city of Rio de Janeiro. Paying a visit to the Corcovado Mountain is a must not only for the incredible view, but because it will certainly help the students in their creative learning experience.
Going to Rio’s famous beaches could also be part of student life. It is definitely a great option for the students to come up with great ideas just by talking to people or watching Rio’s beautiful landscape. Of course, they can have fun too.
Like Miami/ESPM São Paulo, the students, teachers and school’s staff also get together right before Christmas to celebrate the end of one more school year. The big difference is that rather than Sao Paulo's BBQ, they have fun while eating “feijoada”, Brazil’s most typical food.