Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.
Learn by doing. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Boot Camp culminates with a real project presented pitch-style to the client.
Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.
In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.
This is a twelve-week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as an account planner in an advertising agency.
This account planning boot camp is a condensed program with classes during the week and weekends. There are classes on Friday: 7:30 to 10:30 pm. And on Saturday: 9 a.m. to 4 p.m. The students meet with creative on Thursday: 7:30 pm to 10:30 pm.
Schedules are set by the registrar and only be modified in a specific cases.
The Account Planning Boot camp is a three-and-half month, 14-week program.
Account planning boot camp students take 3 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 150 clock hours not including pre-class assignments and the time the students spend with creatives.
At the beginning of this condensed program a real client gives the students a real-world brief. It will be used throughout the program when the students meet art direction and copywriting students to develop a campaign that will be presented to the same client during the program’s last class.
At the end of the program to the best students will be offered a one-month account planning experience at key advertising agencies in São Paulo.
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