Social Media Program Details.

  • Program Description
  • Schedule/ Class Times
  • Awards
  • Materials and Supplies
  • Tuition
  • Program Details & Instructors

Learn by doing.Become an outstanding social manager in 10 weeks. Graduate with a professional portfolio of social campaigns including a live client brief. Your portfolio with demonstrate the full suite of the creative, strategic and technical skills you need to make a direct impact on the bottom line of a business. In ten short-but-intense weeks you’ll learn to develop social media strategies and create original content.

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Ogilvy, M&C Saatchi, Saatchi & Saatchi and Clemenger BBDO who cover different aspects of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

You’ll create several fully executed campaigns based on realistic briefs. You’ll pickup the latest creative and digital techniques, then confidently present your work in competitive pitch situations.

The Social Media Boot Camp is a condensed program with 5 weekly strategy and creative classes taught in the evening. At the end of the program, you’ll visit advertising agencies and meet with social strategists who will give you an insight into their company’s philosophy, culture and the workings of their social media department. 

The Social Media Boot Camp is held in Sydney during the (Australian) spring term, October to mid-December. 

Please note: Applications must be received 3 months before the start of the boot camp.

You will receive a Certificate of Completion, a transcript of grades and leave with a professional portfolio of four case studies. To qualify for a completion certificate, all students must complete all required units and attain the designated number of hours in their program of study. 

Placement Assistance:

After completing the boot camp, eligible students (domestic students and international students on a work visa) can apply for a 10-week internship. We will introduce you to a number of Australian agencies who choose their candidates based on their portfolio and an interview. 

All students must have:

  • Apple Macintosh Airport-equipped notebook computer with CD-R or DVD-R (approximately $1,100-1800)
  • A standard complement of computer software including but not limited to Creative Cloud (look out for Student specials), iWork and iLife
  • Digital SLR camera with adjustable settings and HD video (approximately $500-2000) ora smartphone with video function ($400-1000).

The tuition cost is AUD $5,500 incl GST.

Instructors & Curriculum

The curriculum for the Bootcamp for Social Media was developed by leading industry experts to train the next generation of talent. It is constantly updated to reflect the rapid rate in which Social is changing. Each week a different instructor from a top agency or channel takes you through a topic essential to the discipline. Recent instructors:

Marcelo Andrado, Digital Strategy Director, Starcom
Thijs van Dam, Head of Social, Digital Arts Network
Jerker Fagenstrom, Executive Creative Director, McCann
Ryan Fisher, Digital Amplification & Trading Manager, Ikon
Nathan Guerra, Google Evangelist, Google
Ken Marlewski, UX Director, M&C Saatchi
Lauren Quaintance, Founder, Storyation
Leigh Richards, Video Director, Jungle Boys
Carlos de Spinola, Strategy Director, We are Social
Brie Stewart, Head of Social, Clemenger
Linda Tran, Social Media Director, Leo Burnett
Fei Wang, Senior Digital Strategist, One Green Bean
Alex Watt, Head of Social, Marcel


The social media boot camp is a condensed 10 - week program. Students take 5 lecture/critique/demonstration classes each week. Classes are 3 hours long. Small classes allow one on one feedback in each session. This program is a total of 15 total credit hours, 300 clock hours.

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This week is an intensive experience. Go from door-to-door visiting ad agencies and media firms to experience their philosophy and culture to gain insight into their strategy department. You will also meet the people who work there for interview and critique sessions.


Throughout the quarter, strategists will have the opportunity to work with several different creative teams to develop ad concepts from a brief developed by the social media planner. Develop the variety of skills you need to work with creatives.


Participants will learn where Social Media fits in building a brand today. In this complex communication universe, there is a greater need to establish an integrated Brand Marketing strategy that connects business objectives with social media strategy, platforms and tactics. 


It is hard to keep pace with people’s behavior, and since brands today are experienced across many different channels and devices, in this module you’ll learn to integrate and develop transformative strategies with Cross-Channel fluency. 


In a world where only the truly creative and innovative get noticed, Social Media ideas need to combine the strength of visual branding creativity with the power of analytics. You’ll go beyond the selfie and even beyond the hashtag, to craft ideas that engage.


What works, what doesn’t and why? Understanding the building blocks of successful campaigns is just the starting point. Explore Content, Timing, Images, Voice and the selection of the right networks to make Social Media history.


You’ve already established your brand across the social media platforms and have a decent fan base, why pay for media when you can get it for free? Because it can create momentum, increase ranking and even establish endorsement partners growing your visibility.


To produce great content you’ll need to define your goals, plan ahead, evaluate your content production capabilities, content distribution channels, define audiences, schedule, publish and promote… A Content Calendar is your sanity’s best friend.


With the proliferation of social networks, understanding which platform is the right forum to bring to life your brand strategy has never been more critical. 


Define the goals of the campaign,” listen” to what the competition is doing, write the Key Metrics, identify your audience, select the channels, pick the platforms, create an editorial calendar… Launch, Optimize and be social.


If behavior is the driving engine of Social media, influence is the fuel. Our ability to behave and feel like others is human, social media just amplified it. What role credibility plays? Trust? Reach? Learn to identify what build influence and how to use it in your strategies. 


Media changes everyday with new apps, platforms and ways of sharing and connecting in the digital space. With new gadgets and improvements in smart phones, the way we consume media is constantly adapting to the newest technology. 


Social media students reverse roles and learn to think and concept like creatives. You also have workshops on a wide variety of brainstorming techniques, video editing, portfolio building, writing case studies, and improv to help with presentation skills.


How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.


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