09 Jun 2015

Hey, Universal. Here’s a Great Way to Promote Jurassic World

Students at Miami Ad School Mumbai used technology, or actually the failure of technology, to promote Jurassic World

Pippa Seichrist, CoFounder/CoDirector of Miami Ad School

In the original dinosaur blockbuster, Jurassic Park, technology allowed scientists to bring back the dinosaur. Amazing computer animation made the creatures look real. But two students at Miami Ad School Mumbai, Sonica Baptist and Himanish Ashar, toddlers when the first movie came out, didn’t need fancy CGI special effects for their idea to promote Jurassic World, the latest movie in the franchise. Their idea actually uses the failure of technology to tell you about the movie. When your internet connection fails you see Chrome's pixel tyrannosaurus rex stomp onto your computer screen and announce “you are not connected to the internet”. Sonica and Himanish turned this message into a game with the t-rex chasing a pixelated jeep recreating the same scenario that happened in the movie when the systems failed.

To get a job in advertising, design or entertainment you need to have a portfolio filled with samples of ideas, like this one for Jurassic World, that demonstrate you can come up with ideas to promote brands. The student work section of the site is filled with ideas like this one. At all the Miami Ad School locations around the world courses are taught by industry professionals who coach students and help them create their portfolios. Students learn the skills they need to be successful in the industry. Interested in a creative career? Check out our programs.



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