Miami Ad School
One of the hardest things to do is write your cover letter and resumé. It’s something that you learn in school, but when you sit in front of your blank computer screen staring at the flashing cursor, your mind also goes blank. How can you demonstrate that you're a creative, hard-working team player? What will catch your potential employer's attention? What do you do to get an advertising agency to take the next step and call you in for an interview?
Jeff Scardino, a Miami Ad School New York teacher and former senior creative at Ogilvy, wondered the same thing so he conducted a resumé experiment. He created two very different resumés to see which version agencies would respond to better. His regular resumé showcased his career successes. His relevant resumé detailed his failures, bad habits, missed honors and bad references.
Jeff's experiment was also featured by Business Insider.
Watch the video of Jeff's resumé experiment. It might give you ideas on how to make your own self promotion more effective.
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Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.