For the record, Miami Ad School didn't tweet the message below. Neither did @tweetsbygabe. Nonetheless, it has been declared:
— La Guarimba FilmFest (@La_Guarimba) February 20, 2016
On Friday, February 19th, helpkenyanotkanye.com went live. Gabe, a Miami Ad School grad, tweeted his creation to media outlets and influencers and, slowly, buzz began to build.
Come Monday morning, #HelpKenyaNotKanye started spreading like wildfire. We posted the site on the school's Facebook page and views of that post skyrocketed. As of this time, views number nearly 34,000.
Then the online media got in on things and, in only a few days, "Help Kenya Not Kanye" has been featured over 25 times:
And Twitter started bringing stuff like this:
— Tom Hillman (@The_Hillman) February 23, 2016
— HERO (@MarketingByHERO) February 23, 2016
@lizimiller thank you
— Gabriel Ferrer (@tweetsbygabe) February 23, 2016
— Omar (@Omar_R_R) February 23, 2016
More media outlets have gotten in on the action:
Aidez le Kenya, pas Kanye
Help Kenya Not Kanye
2:23 PM EST New Media Mentions!
— Étienne Mérineau (@etiennemerineau) February 24, 2016
— Rachael (@rae_muk) February 24, 2016
— Clio Awards (@ClioAwards) February 24, 2016
10:20 AM EST, February 25: Still more media!
Donner son argent á Kanye West ou au Kenya?
Ser fan de Kanye es muy duro, pero puedes ayudar a gente sin 21 grammys.
"Help Kenya, Not Kanye" Campaign
11:25 AM EST, February 26:
We spoke with Gabriel last night and learned that he was interviewed live by the BBC yesterday. Also, he had not had a chance to install Google Analytics on helpkenyanotkanye.com—you can’t really fault him, it’s not like he expected all this hubbub—until Tuesday night. On Wednesday alone, helpkenyanotkanye.com had over 500K unique visitors.
kenyaaid.org received so much traffic as a result of #helpkenyanotkanye that it brought their site down:
— Kenya Aid (@kenyaaid) February 24, 2016
They are back up and have redesigned their homepage to better complement Gabriel’s project. They are fundraising for construction of a school, trying to obtain the resources to complete four more classrooms. They are 40% of the way there already.
Another effort worthy of your attention:
— Builders of Hope (@BuildersofHope) February 25, 2016
The saga continues. Check the Miami Ad School Blog for updates.
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