Art Director Andrés Ordóñez graduated in 2000 with a killer book and some international experience, having been one of the first to spend a quarter away interning in London. He was a talent on the cusp of greatness.
He did not disappoint.
His promotion from within is only natural, having creatively helmed one of the most talked-about pieces of advertising in the past year, “Sarah & Juan” for Wrigley Extra. A sequel to last year’s “Origami” spot, “Sarah & Juan” was a long time coming, and had a tough act to follow.
"The 'Origami' spot resonated particularly well with audiences, so we let it live on,” [Then] Energy BBDO executive creative director Andrés Ordoñéz tells Adweek. "It was still working well for the business, so we didn't want to take it off air too soon.”
AW: Given the first ad's performance, was there—how shall I put this?—extra pressure on the team this time around?
"No and yes," Ordoñéz says. "'Give Extra, get extra' is a strong creative platform to tell compelling stories, so we were excited to do it again. On the other hand, 'Origami' was so well-liked, we knew we had to create something just as special.”
AW: Why go with romance?
"[It] is not about a specific relationship," Ordoñéz says, "but about all moments of connection. This time we chose to focus on a love story. The chemistry between our lead actors was so good, people were tearing up on set during the first scene on day one. We knew we had a beautiful story to share."
Congratulations Andrés. (Not that were really that surprised by all this!)
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