20 Apr 2016

12 Weeks Changed My Life: Three Account Planning Boot Camp Grads on Their Experience

The Boot Camp for Account Planning Has Been Changing Lives for 18 Years

Esty Gorman, Irina Tone, Kevin Murray

 "After college I wanted to get into planning and consumer insights but spent my first few years as a media buyer.
A friend told me about Miami Ad School’s Boot Camp for Account Planning. Within 3 months I was back on the
career path I had hoped for. Upon graduation, during the agency tours the school arranges, I met the head of
planning at BBDO and I started there the following Monday!"

– 
Esty Gorman, Brand Activation Lead @ Google

  “The boot camp reminds me of the Star Wars scene, when Luke and Leia are stuck in the trash compactor,
seconds away from being crushed. They're tested to the limit but they don't give up. You will use all your
energy to push against invisible barriers and your faith in your talent will be tested the whole time.
But that's part of the training of a Planning Jedi. I am only here today because I was in the tough,
intense, and damn inspiring planning boot camp.”

– 
Irina Tone, Strategist @ Weiden + Kennedy

 “Simultaneously the most hectic, intense, stressful, rewarding, exciting and illuminating three months of my life.
If not for Miami Ad School, I wouldn't have ended up at an agency this awesome. You get out of it what you
put into it, but you're given all the tools you need to succeed.”

– 
Kevin Murray, Senior Account Planner @ McKinney 

Are ready to change your life in just 12 weeks? Start your planning career now!



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