Is an account planning career for you? To help you decide, we’re broadcasting the opening lecture session of the next six weeks of our Boot Camp for Account Planning on Facebook Live. (The Boot Camp is held various locations throughout the year. This quarter it’s in San Francisco. It’ll be in New York starting July 5th.) The Boot Camp is an intense and immersive 12-week program. Each week you’ll cover an essential strategy topic in a three-day session. You’re taught by top planning experts working in the field every day; we call them our Planning Heroes. Next week’s hero is:
|Meghan Lee Tetwiler |
Associate Strategy Director @ DDB California
Topic • QUALITATIVE RESEARCH
Tuesday; April 26, 2016 @ 6:30 PM Pacific Time
Boot Camp for Account Planning, San Francisco
An account planner is logical yet creative, inquisitive and intuitive. Planners conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and the relevant consumer behaviors. This gives creatives the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound. Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google.
Are you analytical and creative? Start now! Application deadline for the Boot Camp for Account Planners in New York is May 27th.
The Cool Kids Subscribe
(inspiration, ideas, tips & funny stories)
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.