04 May 2016

The Boot Camp for Account Planning is Coming to New York

The best strategists in New York are coming to teach you all there is to know about account planning.

Carlos Vazquez

The July 5, 2016 start of Miami Ad School's New York’s Boot Camp for Account Planning is almost upon us. Here are the instructors that will prepare students to become analytical, creative, intuitive and insightful planning professionals.

  ACCOUNT PLANNING—AN OVERVIEW
RP Kumar • Executive Vice President, Global Director, Strategic Planning,
Insights and Research @ Ketchum

AND
Archana Kumar • Chief Strategy Officer @ MediaCom USA

  UNDERSTANDING THE ISSUE
Oliver Gibson • Chief Strategy Officer @ Pure Growth

  BRIEF WRITING AND BRIEFING 
Ed Tsue • Group Strategy Director @ Anomaly  

  QUALITATIVE RESEARCH
Yvette Quiazon • Global Ethnographer @ Why-Q

  QUANTITATIVE RESEARCH
Ingrid Peña • Managing Director @ DB5  

  MEASURING AD IMPACT
Lindsey Randolf • Planning Director @ Grey Group 

   

  THE LANDSCAPE IS CHANGING
Eric Pakurar • Chief Strategy Officer, North America @ Geometry Global

  MEDIA AND COMMUNICATION PLANNING
Rocio Brusseau • SVP Strategy and Design @ Starcom Mediavest Group 

  PITCHING NEW BUSINESS
Nigel Rahimpour • Global Head of Strategy (Gillette, Venus, Braun &
The Art of Shaving) @ Grey Group  

Students will be introduced to a new piece of the planning puzzle every week, from quantitative and qualitative research to finding insights and writing creative briefs. They’ll work with creative teams too. They’ll be partnered with art directors and copywriters to collaborate on the live brief from a real client.

Miami Ad School's Boot Camp for Account Planning is an intense, 12-week-long, true-to-the-business educational experience developed to give students the tools to join the ranks of professional strategists and planners. The next Boot Camp in New York starts on July 5, 2016.

Get ready to start your career as an account planner. The New York Boot Camp for Account Planning begins July 5th.



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