01 May 2013

Rick Liebling Discusses The Speed of Which Culture is Changing


Katie Lever

Recently Rick Liebling, Creative Culturalist at Y&R New York, stopped by the Miami location for their Industry Heroes series. Check out the videos below to see Rick discuss the role of a creative culturalist, protecting a brand’s “blind side” and dealing with the blitz scheme, cultural singularity and the speed of change, how a porn star becoming a mainstream actress has more to do with brands than you think and ultimately, why the more we know, the less we understand.

What the #*$! is a Creative Culturalist

Cultural Singularity, It's All Hip Hop's Fault

Defending the Blind Side of Brands

From The Blind Side to Exotic Blitz Schemes

From Porn Star to Mainstream


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