The “Pick of the Litter” was first awarded back in 1999. At the time, there was no venue where new talent in the strategic field could be recognized and celebrated by the industry at large. No place where budding account planners could shine.
The account planner with the winning case study wins $1,500 and the opportunity to present on stage at the 4A’s Strategy Festival this October 16–18 in New York City.
Then again, things are not quite that simple. You see, the winner of the competition gets to choose their prize: $1,500 in cold, hard, impersonal cash or a soft, warm, cuddly chocolate Labrador puppy (a faithful friend who will always be happy to see you when you get home and will fetch you your slippers) and a $1,500 donation in their name to the animal rescue organization of their choice.
Much to our chagrin, in the 16-year history of the award, only the first “Pick of the Litter” winner selected the puppy. The winner had two boys and they made it abundantly clear that Dad would not be allowed back in the house sans puppy. The pup, aptly named “Lucky,” landed in a new home with two eager playmates and a big fenced-in yard.
Miami Ad School’s Boot Camp for Account Planning sponsors the competition.
The 12-week strategy training program (offered in Miami, New York, San Francisco and soon Atlanta) is a one-of-a-kind opportunity to launch your career in account planning. Each week your instructor is a different strategic expert from the top agencies and companies in the country like: Droga5, Ogilvy & Mather, Google, 360i, Big Spaceship and R/GA. You will be teamed with an art direction/copywriting team and work on a live brief. There are over 1,000 graduates of the account planning course working all over the world. The school has an extensive placement program with agencies contacting us with job opportunities on a daily basis.
The following esteemed planning practitioners will be judging this year’s competition:
Christopher Owens • Brand Planning Group Head @ The Richards Group
Aubree Nichols • Organizational Strategist – Qualitative Research – Leadership Coach
Michael Chatfield • Creative Strategist @ Google
Gustavo Casas • Group Strategy Director @ Marcel Brazil
Danilo Lima • Strategy Director @ F/Nazca Saatchi & Saatchi
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Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.