04 Aug 2016

Kick-Start Your Strategic Planning Career in Toronto

BECOME AN account planner In just 12 weeks AT miami ad school toronto’s boot camp for account planning.

Aman Gulati

Toronto is a melting pot of cultures. You’ll find it a city full of opportunity and creative stimulation.

Miami Ad School Toronto's Boot Camp for Strategy and Planning is an intense, 12-week-long, true-to-the-business educational experience developed to give students the tools to join the ranks of professional strategists and planners. Students will be introduced to a new piece of the planning puzzle every week, from quantitative and qualitative research to finding insights and writing creative briefs.

Our Boot Camp is a perfect opportunity for aspiring planners like you to connect with planning professionals at the highest level. You’ll get to know them well—they’ll be your teachers, after all. Each week they are going to coach you, brief you and critique you. You will learn the techniques they’ve developed. The methods they use at their agencies each and every day. You’re going to be able to spend quality time with them, picking some of the best brains in the business.

The instructors are all heads of planning or planning directors from ad agencies in and out of Toronto. You’ll be trained by instructors from Crispin Porter + Bogusky, Cossette, Grip Limited, Leo Burnett and john st. to name a few. They will not only be your teachers, but they are the very people you want to know when you’re looking for that first planning job.

In addition to the classes that have made Miami Ad School’s Boot Camp for Account Planning the world’s most renowned educational program for the industry, you’ll also be able to take advantage of some "only in Toronto" lessons:

  • Google Sessions: We’ve partnered with Google Canada to create specialized workshops for our strategists to explore how digital media can help solve brand problems. We’ll be covering the whole Google ecosystem, Think Insights platform, trends, Consumer Barometer, customer journey, and plenty more.
  • Second City Improv: Instructors from the world’s leading comedy theatre and school of improvisation will come in to teach students all about the world of presentation.

Here are your teachers, the professionals that will coach you along the way:


Weekly Pitch Class Coach

Dino Demopoulos • Former SVP, Head of Strategy @ DDB


Account Planning: An Overview

Shelley Brown• Chief Strategy Officer @ FCB Toronto

Understanding the Issue: Research, Insights and Strategy

Heidi Philip • Chief Strategy Officer @ Zulu Alpha Kilo

Brief Writing and Briefing

Jay Chaney • Chief Strategy Officer @ Cossette

Qualitative Research

Daniel Berkal • SVP Research & Innovation @ The Palmerston Group

Quantitative Research

Brian Boudreau • Chief Insights Officer @ Innovation Curation

Proof: Measuring Impact
Jason Last • Director of Strategic Planning @ john st.

Pitching New Business: The Client Brief

Brent Nelsen • Managing Partner, SVP Director of Strategic Planning @ Leo Burnett Canada

Social Media & Media Planning

Marcel Zierfuss • Digtal Strategy Director @ The&Partnership

The Landscape Is Changing

Dean McBeth • Group Planning Director @ Crispin Porter + Bogusky

Individual Portfolio Evaluation

Eric Viera • Partner/Connections Planner @ East End Project

Individual Portfolio Evaluation

Umar Ghumman • Associate Director, Strategy @ Mirum

Toolbox Sessions with Google and Second City

Anne Sutherland • Founder @ ThinkingU 

Toolbox Sessions with Google and Second City

Georgia Fong • Strategic Planning Director @ Grip Limited

The best strategists and planners in Toronto are waiting for you. Apply now! Miami Ad School Toronto’s Strategy and Planning Boot Camp begins on September 6th. The deadline to apply is Aug 15th. We’re offering an introductory price of $5,000.00 CAD for the full 12-week program.

Contact Muneet@miamiadschool.com for more information.

The Cool Kids Subscribe

(inspiration, ideas, tips & funny stories)


How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.


Each program has different requirements.
Tell us a little about you.