That's me on the left, Pippa Seichrist, Co-Founder of Miami Ad School. I was invited to announce our $200,000 minority scholarship program at the "Here Are All The Black People" conference in New York. With me are graduates, Larry Gordon, Senior Art Director, 360i / Mo Osunbor, Senior Creative, JWT / Donnell Johnson, Freelance Creative Director / Zorayma Guevara, Director of Miami Ad School New York. These four, very successful art directors and copywriters gave career advice to the 100 minority college students in the audience.
A few years ago a young African American woman and her mother were visiting Miami Ad School. As we talked about the creative advertising programs the school offered the mother asked me, “Can you name one black person who is working in advertising?” The question surprised me and made me think. I knew hundreds of white people working as art directors, copywriters or designers but I only knew a handful of black people working in creative jobs in advertising.
Creative young people who are African American, Hispanic and Asian do not pursue advertising careers at the same rate as young, white people. The advertising industry has a diversity problem. The industry is in crisis mode when it comes to minority involvement. Clients like Pepsi, General Mills and HP are demanding more diversity in their agencies. If you are a minority this is a fantastic time to start your career in advertising because you and your skill set are in high demand.
"Innovation and disruption does not come from homogeneous groups of people.”
— Brad Jakeman, President, Global Beverage Group - PepsiCo
"Agencies are fairly diverse in account and strategic planning, but not with the people who are making the work.”
— Michael Fanuele, Chief Creative Officer - General Mills
“Including women and people of color in key roles is not only a values issue, but a significant business imperative.”
— Antonio Lucio, CMO - HP
$200,000 in Minority Scholarships: Five $20,000 scholarships and ten $10,000 scholarships will be awarded annually.
About the Scholarships: The scholarships are to attend any of Miami Ad School’s US locations: Atlanta, Miami, New York or San Francisco. You may select any of our two-year (eight-quarter) portfolio programs offered at the location of your choice. Programs differ slightly by location but can include: art direction, copywriting, design or photography. Click on a program to see where it is offered. The scholarship applies to tuition only and will be divided evenly between the eight quarters of your program. Government based financial aid is available if you need additional assistance.
Eligibility: To qualify you must be a U.S. citizen, U.S. national or permanent resident and belong to a minority group: African American, Asian American, Hispanic American, Native American, Asian Pacific American or Subcontinent Asian American. You must be at least 18 years of age and have a high school diploma.
Mentors: Each scholarship recipient will be mentored by a Miami Ad School minority grad working in the industry.
Deadlines: Applications are accepted twice a year. Apply by November 1, 2016 or August 1, 2017.
This year's application deadline has been extended to November 15, 2016.
Questions? Email firstname.lastname@example.org or call 305-538-3193 ext. 1016. Ask for Katherine. Please visit any of our locations or sit in on a class to learn more about the school. Find out why advertising is the creative career for you.
Other organizations with initiatives to encourage and support minorities pursuing careers in advertising.
4As - American Association of Advertising Agencies:
MAIP (Multicultural Advertising Internship Program)
Operation Jump Start
The One Club Inclusion and Diversity programs:
Creative Boot Camps
Here Are All The Black People conference
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