The issues surrounding race relations in America don’t have a single solution. We have a need for many solutions that can contribute to the healing of our nation. Here we present three possibilities: A YouTube-hosted racial dialogue, a Facebook campaign to highlight our shared humanity and an iconic anti-discrimination symbol. The response to these projects was so overwhelming that Miami Ad School has selected each of these for further development and execution.
Color Conversations was the overall winner with 32% of the vote. At the core of our racial problems is a critical mass of people that feel unheard or misunderstood. There’s no better way to resolve this than to talk about the issues. Atlanta art director, Shanice Brotherson, created a platform for all parties to discuss their feelings, experiences and points of view without criticism or judgement. Color Conversations can answer these burning questions and respond to those passionate statements and help us all gain a better understanding of one another. You can participate in Color Conversations on YouTube, Twitter and Instagram—using #colorconversations—or email questions anonymously to firstname.lastname@example.org.
Our second place project was “I’m human. What are you?” which earned 24% of the vote. San Francisco copywriter, Matt Tennenbaum, and Miami art director, Yeiniz Nevarez Oilvo, came together and quickly realized that at the root of all of this divisiveness was the fact that we’d forgotten one very simple thing. No matter who you are or where you're from, you have to acknowledge that we are all human. It is time to stand together.
“I’m human.” is a very ambitious project, requiring technical means beyond the standard capabilities of social media. Miami Ad School is approaching our partners at Facebook and other platforms to help make Matt and Yeiniz’s vision a reality.
Coming in third with 21% of the vote was 1 Nation Generation. Atlanta designers, Mary Elizabeth Morse and Caroline Skarupka, developed a symbol that rejects the legacy of racial division and embraces a new vision of an American nation united. The graphic is the essence of their call to action, “Together we can be the generation to end discrimination.” T-shirts are now on sale—the proceeds of which go to support the UnitedWay.
In the near future, look for Mary Elizabeth and Caroline to expand on their message with other fundraising merchandise and to increase their social media presence to encourage discussion and partner with prominent community leaders that will support and share their message of hope, amity and unity.
Congratulations to the winners, as well as all the finalists, of the Miami Ad School Unity Initiative. Our thanks go out to the many students across the nation who contributed over 100 projects to this effort and, of course, to all of you for your votes and your interest.
Keep tabs on our blog for more news on each of these projects as they go forward.
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Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.