Stuart Parkin is the founder of Sparkin - a firm that specializes in Executive Search for Planners and Strategists. After the passing of his father, he decided to create an award for planners in his father's name. Thus the Derek Parkin Award for Account Planners.
His father always stressed the importance of working together and being a good team member. Stuart felt that it was appropriate to make that the primary criteria for the award and the winner should be elected by their peers.
Stuart told us he chose Miami Ad School students because he works “with planners of all ages. This is one of the foremost institutions where future (and current planners) receive an education about what it is and how to succeed at it.”
The criteria for the award was:
Helping your peers/others personally and collectively.
This was described further:
With this criteria, the participants in the Miami’s Winter Account Planning Boot Camp anonymously voted for their fellow students. Surprisingly it was a four way tie with the recipients splitting the prize of a full tuition scholarship.
Congratulations to the first recipients:
From left to right: Enrique Ahumada, Reaghan Francis, Stuart Parkin, Michael Rebong and William Allen-Mersh.
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Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.