Creativity, talent, enthusiasm, dedication and passion, are some of the characteristics that allow a person to succeed in the advertising and design professions. At Miami Ad School we are extremely proud to announce that eight of our portfolio students won the American Association of Advertising Agencies, Operation JumpStart Scholarship, that awards each of them with $10,000 towards their education.
More than a year ago, Miami Ad School new headquarters’ location, started to be built from the ground to become a true playground for creative thinkers. Today, after the school’s grand opening Soak Up party, the advertising school is also a state of the art landmark in the Upper East Side of Wynwood, Miami’s new hip art district, recently touted as one of the most creative areas in the USA.
Miami Ad School often works with global brands on a variety of projects. The school has a program called SWAT Team - this is a rapid reaction creative solution team. In this case Miami Ad School was enlisted to work on a project with Burger King through their agency Alison Brod Public Relations from New York City. Burger King commissioned artist Mr. Brainwash to create a mural in the Wynwood Arts District in Miami, FL during Art Basel 2014 and had the Miami Ad School students document the creation of the mural and create a social media campaign for the project.
Instead do what Pandora did; say Thank You! When Miami Ad School students, Frank Garcia, Giulia Magaldi and German S Rivera won a gold Clio a One Show Award and an Applied Arts Award for their class project, “Underground Stations” inspired by Pandora, the music streaming and automatic recommendation service, congratulated the creative team, by publicizing the students’ innovative work on LinkedIn.
If you had access to the best people, platforms, agencies and brands doing real and effective Social Media marketing; what would you ask them? We asked, and what they have to say, besides being enlightening, might even surprise you.
Sheryo & The Yok have been travelling and exhibiting together around the world since 2011. Since moving to New York, the duo have been painting their way up the burgeoning street art scene - Complex magazine’s “Top 10 street artists to watch in 2013 and 2014”, CBS NY’s “6 women street artists you should know”, Huffington Post’s “25 Street artists from around the world who are shaking up public art” & Deitch’s “Women on the walls” exhibition at Art Basel Miami.
When his typography teacher, Monika Pobog, saw Aravindan Thirunavukarasu's Pee Font she said, "I love it when students take a different approach - when they do something unexpected. I would have given him an A!"
The Spartan's first Taste of Miami Ad School was a selection from the course, Voice of Type, presented by Polish designer and Miami Ad School instructor, Monika Pobog-Malinowska. The course is part of the art direction, copywriting and Masters programs at MAS. Monika said, "My session with the students was early in the morning but I didn't need coffee because I was so excited to spend the hour sharing and talking with them about type. Some of the examples I presented were smart, others were funny. I knew the students were looking at fonts in a new way when they actually started laughing at a logotype."
PS: I've never seen a school for neon? How did you get into the business? JW: I picked up neon in the late 80"s when I started to make neon spark plug wires for cars and motorcycles, then the whole Miami Vice/Sobe era hit and people started asking me to make all kinds of neon, hence the birth of Bulldog Neon. I'm a former Marine so the bulldog seemed to be the perfect logo and mascot for my company.
Almost a year ago, during Art Basel 2013, we hosted a talented street-artist from Crimea who painted on one of our walls, a mural that represents the migration process of creative minds. This artist is now a dear friend of Miami Ad School and he will be back for the school's Grand Opening event during Art Basel 2014.
Miami Ad School will unveil the artists' murals at our Grand Opening party on December 5th, as part of the Art Basel festivities. Attendees will have the chance to not just SEE art, but DO art. Guests will learn to back jump and play exquisite cadaver with street artists including Kislow, NYCHOS, Seth the Globepainter, Dome, Alex Senna, Louis Masai, Omen, Sheryo, Yok, Morik, Aber and more.
In Miami? You’re invited to our Halloween Costume Party celebrating the School’s new campus in Wynwood.
Miami Ad School students dominated the student category at the Clios held last month. Students from the school’s Miami, São Paulo, Hamburg and New York locations were honored for the innovative projects and campaigns they created while in school. Take a look at their award-winning ideas:
Brands are constantly changing, and looking for new ideas and ways to reach their audience, but now Social Media has opened a door for the audience to reach back. The monologue it’s over. It’s time to hear and respond. It is time for interaction and social engagement. It is time for Social Media
Twenty-one years ago this month Miami Ad School opened its first location in Miami with six students. Now the school is all grown up with 14 locations around the world. Ron and Pippa Seichrist, the founders of the school, decided to rethink the space at the mothership location in Miami. Believing that environment is critical to learning and creativity, last week they moved the school into a newly built campus that is a true playground for creative thinkers. Built on the end of a city block in Wynwood, Miami’s hot emerging arts district, Miami Ad School’s new home is like no other school you’ve seen.
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No one hated our old school portfolio system more than me! The platform, like many existing portfolio platforms, was based on one static template but I wanted students to be able to customize the look of their sites to showcase their unique skills and personality. There had to be a site that would allow students to insert code and create a new experience for anyone visiting their site. We kept looking for an easy-to-use, customizable and inexpensive alternative. Squarespace, was the answer.
Aleksey Kislow is a surrealist street artist who was born in Kiev. He now lives in Sevastopol in Crimea and is experiencing the chaos firsthand. A month ago he was Ukrainian, now, he is Russian. Kislow was last here in December for Art Basel to participate in a large, international street artist project.
The ADC Festival of Art + Craft in Advertising and Design brings their inspiration and celebration to Miami Beach this week. The three-day festival has workshops, guest lectures and the ADC 93rd annual award show. It is also meant to inspire “international creatives to reconnect with their inner artist and recommit to the craft of their profession.
Stuart Parkin is the founder of Sparkin - a firm that specializes in Executive Search for Planners and Strategists. After the passing of his father, he decided to create an award for planners in his father's name. Thus the Derek Parkin Award for Account Planners.
The 31st Miami International Film Festival starts this weekend. One of the featured films is co-written and produced by a Miami Ad School grad, Gaston Gorali. Metegol (Foosball) is a computer animated film about a young boy obsessed with foosball that tries to save his town’s small cafe.
Recently we heard from our students in their new Agency Lab at MUH-TAY-ZIK / HOF-FER in San Francisco. Here is what they had to say:
Every week, students have the opportunity to hear from top people in the industry speak about their experiences, get tips on their portfolios and even take the Heroes out for a beer. It is a little more significant when the Hero is a grad because it’s easier for a student to imagine themselves as the creative they aspire to be - to see the path of another person who made it through portfolio school, the interview process, and is succeeding in their chosen career.
This past weekend Miami Ad School students had the opportunity to participate in the production of their Super Bowl commercial. After their creative idea was chosen by Vapor Zone, the students were able to see the process from casting to wrap exposing them to all aspects of how a commercial is made.
Miami Ad School is no stranger to Super Bowl commercials. Every year there is at least one “big game” spot that was touched by a grad but this year, something a little more special is happening. Vapor Zone, an eCigarette and custom blend company, tapped current students to create their Super Bowl XLVIII commercial giving the students an amazing experience, and portfolio piece, before they even graduate.