Who would have dreamed that the smartphone would become the camera of choice for advertising agencies. (Thank you Steve Jobs for your vision!) The smartphone's small size, attachable lenses and editing and photo-manipulation apps make it an amazing production tool. Great News! Advertising Jobs Are at Their Highest Level Since 2001. Here's Why: With the boom of social media, brands need content for all the different platforms (Facebook, Instagram, Twitter, Periscope, SnapChat...) The demand for content for social media has created a whole new discipline called content creation. Content creation is the hottest and fastest growing area of the business and one of the reasons advertising jobs are at their highest level since 2001 according to the Bureau of Labor Statistics.
On Friday, February 19th, helpkenyanotkanye.com went live. Gabriel, a Miami Ad School grad, tweeted it to media outlets and influencers and, slowly, buzz began to build.
Business Insiders' List of the 30 Most Creative People in Advertising Under 30 has consistently featured young creatives that are on the cusp of becoming huge names in the industry. This years list features five Miami Ad School grads.
The April 4, 2016 start of the Boot Camp for Social Media in Miami is just around the corner! The boot camp's mentors are all social media experts from top agencies and platforms. They will be here for one reason: to prepare you to do the work and get your heart's desire—a career in the ever-changing field of social media.
Yesterday, Leo Burnett USA named MAS planning teacher Marcello it’s new chief strategy officer. He will also take over global strategic responsibilities for McDonald’s and work across the agency’s roster of clients.
Like virtually all of our planning alumni, recent San Francisco graduates from the Account Planning Boot Camp have been quickly snapped up by the industry. Here are a few of their stories.
"We found a way to get our creativity flowing and had a blast doing it. We were working but also having fun. It actually made the work we were doing for our clients better." Art direction graduate, Freddy Jana, now Creative Director at Ogilvy shows what he does to warm up his creativity.
You get on the subway (one of the least friendly places in NYC) and find a rose with a note attached that says "Give this rose to someone that doesn't have one." What would you do?
Marco Ruckenbrod, a planner at Saatchi & Saatchi, takes a sabbatical and goes to Miami Ad School Boot Camp for Account Planning in Sydney and creates a great blog. "Plannatical."
As the April 4, 2016 start of Miami Ad School San Francisco’s Boot Camp for Account Planners approaches, the list of instructors that will challenge San Francisco campers keeps growing.
When he was growing up art had been an important part of Omar Acosta's life but he never thought he could earn a living in a creative career. Omar felt he needed to be more conventional so he started out as a stockbroker trainee. While the year-long, Wall Street job served as a bootcamp in business education it also made Omar realize how important it is to do something with your life that you love.
The newest addition to the crazee Miami Ad School Wynwood campus is lots of fun for everyone: seasoned soccer players from Real Madrid pros to hapless grandmothers on walkers. Talent is completely un-necessary; knowledge of the game is also un-necessary. All you do is kick and laugh and hold on.
Miami Ad School teams from San Francisco, New York and Mumbai win three of four student awards at the Mobius Worldwide Creativity Competition.