12 Jan 2015

Week #1 in the Boot Camp for Account Planning

What I learned from my instructor, Christopher Owens, Brand Planning Director at The Richards Group.

“Account Planning” is a vague term that encompasses many different types of planners. According to Christopher, “We are strategists and storytellers, collaborators and champions of ideas.

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12 Jan 2015

Three Miami Ad School grads are named "The Most Creative People in Advertising Under 30” by Business Insider

See the outstanding ideas that our art direction and copywriting grads created that made them famous so early in their advertising careers.

For the second year in a row Business Insider names Miami Ad School grads to the list of "The 30 Most Creative People in Advertising Under 30." These three are smart, creative and innovative. Felix, Jenna and Sam are the advertising leaders of the future.

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09 Jan 2015

Choosing a career path wasn’t easy for me

Here are three important questions that helped me find my way

For the four years after college I tried five different careers: Premed Student. Clinical Researcher. Marketer. Photographer. Third Grade Teacher. While I was good at all of them, none were right for me. Choosing a career path wasn’t easy. It isn’t easy for most people. Here are three important questions that helped me find my way.

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05 Jan 2015

Confessions of a Creative

It took acing a statistics test to make me realize I wanted to be in advertising.

“Choose a job you love and you’ll never have to work a day in your life.” (That Confucius guy is so smart.) Many art directors, writers, strategists, designers and social media experts started out in a different career. Before coming to Miami Ad School our students were lawyers, teachers, accountants, taxi drivers, waiters… some were just out of school. Others had already worked in the industry but needed more training and connections to get a better job, a job they will love. Find out what people submit when they apply to Miami Ad School.

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02 Jan 2015

What do you do when someone is talking about you?

Build a social media command center that combines comments from Facebook, Twitter, Instagram, YouTube and Linkedin so you can see and respond to what people are saying.

Brands are more social than ever, products are almost living beings, and relationships with customers are as sensible as your last romantic affair. If you had the ability to know who is talking about your brand would you use it?

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