14 Mar 2013

The 5 most important things to remember as a brand on instagram

You don’t have to sell anything but yourself

Instagram is one of the fastest growing social platforms. With 100 million monthly active users and an average 8500 likes per second, it's no wonder that brands want to play in this space. But like all other social networks, Instagram was made for people, not brands.


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06 Mar 2013

Student Project Aims to Fill New York Public Libraries Again

The Underground Library Enriches Your Daily Commute

Three students from Miami Ad Schools all over the world came up with a brilliant idea while taking classes in Brooklyn and working together in a Greenhouse Internship at 360i in New York. San Francisco student Keri Tan (AD), Hamburg student Max Pilwat (AD) and Miami student Ferdi Rodriguez (CW) are trying to solve the public library crisis, 10 pages at a time.


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28 Feb 2013

7 Ways to Write Better Creative Briefs

"A brief is a labor of love. The planner should care deeply about every single word on the page."

Brilliant creative work almost always begins with a killer brief. It's the planner's role to develop creative briefs filled with insight, consumer understanding, and inspiration for the team and for your clients. So, better briefs = better work! Simple, right?


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26 Feb 2013

Why big idea portfolios and internships are important

An interview with Y&R’s Global Creative Talent Coordinator

Recently we caught up with Alexis Gianoulis, Global Creative Talent Coordinator for Y&R in New York. She visited Miami Ad School South Beach to review portfolios and help students who are getting ready to graduate with interview skills and tips for their books.


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11 Feb 2013

If You’re Going To Be In Advertising You Have To Play As A Team

Working Together and Networking On The Soccer Field

Soccer Sundays are a long tradition at Miami Ad School- Miami. For 20 years, students, teachers/local creatives and staff flock to Flamingo Park in Miami Beach to run around the field and get their creative juices flowing again. Although it may seem like just a sport, working together and communicating helps in many situations on and off the field.


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