Unicef / Sahel Project
Unicef's Social marketing group asked Miami Ad School to work on an initiative for them, they needed a partner that had scale and could move quickly. Miami Ad School was the natural choice because we can leverage out global network of schools and we understand the power of social media. This initiative was about saving lives. Our brief was to make people aware that it is possible to end the cycle of starvation in the Sahel section of Africa. Within a week Miami Ad School mobilized 70 students to work on this project. 6 weeks later Miami Ad School delivered 30 unique social media campaigns.
Burger King / Create a Social Media Campaign
Miami Ad School often works with global brands on a variety of projects. In this case Miami Ad School was enlisted to work on a project with Burger King though their agency Alison Brod Public Relations in New York City. Burger King commissioned artist Mr. Brainwash to create a mural in the Wynwood Art District in Miami, FL during Art Fair Week 2014 and had the Miami Ad School students document the creation of the mural and create a social media campaign for the project.
The project was on an extremely tight deadline - one week to ideate and present to the client, one day to film all the assets and one day to create the final social media campaigns. Nine groups of students pitched the client on a variety of solutions. In the end, the client selected two teams to move forward with executions for the project. Miami Ad School delivered three completely executed social campaigns to Burger King.
The teams delivered a campaign that included two, 2 minute “feature” videos, many Instagram videos and stills, photographic documentation of the mural, multiple teaser trailers, Vine videos. and three spinoff videos. All in less than 72 hours!
Wendy's / Product and Market innovation.
VISA / Redesign the card
VISA came to Miami Ad School with a request to get millennial thinking on the design of their cards. Miami Ad School hosted a design hack-a-thon where students were able to collaborate directly with the marketing personnel from VISA international. Students ideated on solutions for the card designs, pitched the ideas directly to VISA and incorporated their feedback into the ongoing development of the solutions. Two weeks later the Miami Ad School teams presented their ideas live and in person to VISA. 12 Teams presented and a first, second and third place were awarded. VISA was so pleased with the creativity of the Miami Ad School students that the working relationship with Miami Ad School has continued to this day.
Starbucks / Millennial Focus Group and Ideation
Miami.com / Create a "how to" street art video
Miami Ad School was contacted by the Miami Herald / Miami.com to assist in the creation of a video for their homepage video series called "How to Miami". The students created this project in just under two weeks - that included shooting all the footage, selecting the best shots and editing the final product.
Starbucks / Marketing initiative for Double Shot Espresso
Often the Miami Ad School SWAT Team will engage the students in the Account Planning and/or Social Media Bootcamps. In the final week of this Account Planning Boot Camp, the sponsoring client returned to review the work of the competing teams and selected the winning presentation. In this video, Richard Burjaw, General Manager of the North American Coffee Partnership, and Jim Milligan, President of the Freedom Zone agency, discuss the criteria they used for selecting this year's winner and the experience of working with Miami Ad School teams. And the winner is... Everyone! The client gets some great ideas, the students gain valuable "real world" experience, and Miami Ad School has another successful Account Planning Boot Camp.
Vapor Zone / Super Bowl Television Commercial
Miami Ad School students had the opportunity to participate in the creation and production of a Super Bowl commercial. Vapor Zone contacted the SWAT Team to create a broadcast commercial for their brand. The timeline was extremely tight - 3 weeks from the delivery of the brief to the air date. 10 teams of students presented their solutions to the client and after their creative idea was chosen by Vapor Zone, the students jumped right into the production of the broadcast piece alongside the professionals in the production company. The students were involved in the process from casting to wrap exposing them to all aspects of how a commercial for television is made. The ad was a huge success for the brand resulting in a sustained sales increase.