The Axent Assignment:
The competition provides funeral services instead of providing funding for a funeral. Axtent wanted to communicate the benefits of personal freedom by choosing an insurance, which pays money instead of providing funeral services. With Axent your relatives can plan your funeral according to your personal needs and wishes.
"The Dutch clients appreciated our ideas which made this internship very fulfilling."
"There is a reason that agencies like Weiden & Kennedy and 180 choose Amsterdam as their European hub. The Dutch already speak many languages and welcome different ways of thinking, meaning Holland has become a melting pot of cultures and nationalities. BeyenMeyer is a part of that movement. So if you're a little bit Dutch too then you'll feel very welcome."
- Lodewijk van der Peet, Creative and Managing Director, BeyenMeyer
"At BeyenMeyer we want to see initiative and ambition. You will work on real assignments, which you present to our clients. We set high standards that will prepare you to get a job. The real world is truly your classroom."
- Peter Hoitinga, Strategy Director, BeyenMeyer
Seven things we learned that had nothing to do with advertising:
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.