Graham Douglas’ Life Changing Idea
Graham Douglas, a 2008 Miami Ad School graduate, turned minor cuts into an opportunity to save lives by combining adhesive bandages with a bone marrow donor kit. Help Remedies, a company noted for its unique product packaging and design, loved the simplicity of Graham’s idea and rolled out “Help I Want to Save a Life”. Graham was inspired by his twin brother’s plight to find a bone marrow donor after being diagnosed with leukemia. While working on the idea, Graham was teaching a class at Miami Ad School. He enlisted the creative talents of his class towards the development and design of the product and they were able to see how product creation takes flight.