"Ship My Pants" Silly? Smart? Successful!
“Ship My Pants” was a thirty second commercial promoting Kmart’s free shipping service. The social media buzz surrounding the spot ranged from condemnation for its “crudeness & vulgarity” to praise for its “edgy sense of humor”. Creative Vice President Mark Andeer, Miami Ad School graduate 1998, pointed out that despite the mixed reviews, millions of potential shoppers now know that Kmart offers free shipping. The spot garnered 10 million+ YouTube views. Over 18,000 Facebook users shared the video which generated over 35,000 “likes”.