Kite Patch Fights Malaria.
Kite Patch is a sticker designed to block mosquitoes' ability to track humans for 48 hours. Malaria continues to kill a child every minute of the day. But by making humans invisible to mosquitoes, Kite Patch has the power to significantly impact malaria transmission rates.
Kite Patch has received a lot of attention, largely due to the crowdsourcing campaign on Indiegogo that was created to help advance the project. Support has been tremendous, with over $500,000 raised against an initial goal of $75,000.
When Patrick Horton, art direction student at Miami Ad School New York, first learned about this groundbreaking project last month, he knew that Miami Ad School could have a profound impact “not by donating money, but by devoting our time and skills to the cause.”
Two students from the summer Account Planning Bootcamp, Adrienne Ziluca and Sytse Kooistra, eagerly joined the team. Based on direct input from Kite Patch, they decided to focus the group’s efforts on the immediate challenge: How can we maintain and build upon the initial engagement, while the product is being tested and developed?