Advertising campaign that supports a social cause while promoting a lodging website


Mario Trujillo

David Chavez



Airbnb understands that we all belong to this one big tribe called humanity, and wants to offer a new service to remind us of that. This unique opportunity will let everyone experience nontraditional travels full of traditions: learn how tribal people interact with the world, while supporting local tribes to sustain themselves.

The booking process is exactly the same as always, but Airbnb's fee will go directly to protect tribal lands. All of these stories will be shared across social media to raise awareness of the situation while spreading the message that literally everyone can belong literally anywhere.


How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.


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