New Look - Dry shampoo
Creative Packaging Design
AWARDS / RECOGNITIONS:
My aim has was to respond as clearly and directly as possible the Batiste needs using only the design. How?
1- Creating a new line with a visual unity that makes Batiste stand out from other products.
2 - Paying attention to the functionality. With a line that defines the main types of hair, the design shows four independent products where the message is direct while the aesthetic is friendly.
3- Talking to a female target through the color palette, rounded shapes and some aspects present in 2013 fashion rules.
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.