FCUK / Censored
This fashion brand campaign is designed to shock consumers with the irony of admitting their misbehavior
AWARDS / RECOGNITIONS:
This project started as a student competition entry for D&AD, becoming later a full pitch for a fashion brand in UK.
As a creative team, of two art direction and two copywriting students, we conceived the whole idea behind Censored. We also designed the user experience, journey maps, mockups, artworks, UI interface…
For the look & feel, we got inspired by pixelation, a technique commonly used for censorship in images and videos. The final art are uncompleted photographic artworks from the collection. We also altered the name FCUK with asterisks, which are commonly used to censor swearwords or classified information.
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.