FCUK / Censored
This fashion brand campaign is designed to shock consumers with the irony of admitting their misbehavior
AWARDS / RECOGNITIONS:
This project started as a student competition entry for D&AD, becoming later a full pitch for a fashion brand in UK.
As a creative team, of two art direction and two copywriting students, we conceived the whole idea behind Censored. We also designed the user experience, journey maps, mockups, artworks, UI interface…
For the look & feel, we got inspired by pixelation, a technique commonly used for censorship in images and videos. The final art are uncompleted photographic artworks from the collection. We also altered the name FCUK with asterisks, which are commonly used to censor swearwords or classified information.