FlipSide
Making World News a Global Experience
Students:
Fabrizio Flores Baixeras
German Rivera Hudders
AWARDS / RECOGNITIONS:
D&AD
A successful advertising campaign, needs to be different and innovative, but also requires to add an extra value to the brand or product that is being promoted.
FlipSide is a promotional tool for a broadcasting corporation, created by two Miami Ad School students from the art direction and copywriting portfolio programs. The FlipSide is a widget that can be add it to any browser allowing users to have a global experience about world news.
The idea behind this campaign, is to maximize the user experience by incorporating social media platforms such as Facebook and Twitter to gather opinions and different angles of a any story.