Minecraft Rebuild

Mobilizing the Minecraft gaming community to aid relief efforts.


Dhanush Paramesh

Upaasana Rajaram

Joseph Thomas

Rati Ghosh


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Miami Ad School students from our Mumbai location took gaming to a whole new level with their Minecraft Rebuild campaign. After the Nepal Earthquake disaster, students from the copywriting and art direction portfolio programs, thought of an inventive way to approach the relief efforts by using Minecraft as a platform.

Here is how it works, after a players Minecraft world was shattered by a simulated earthquake, gamers were encouraged to make small in-game purchases in order to rebuild their world. All these purchases would then be donated to the relief efforts. Thus a connection was made between virtual charity and actual results.


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