Keep the Meter Running
With only $108 in quarters and a bed, this idea raised $43,000 for the homeless shelter.
AWARDS / RECOGNITIONS:
In March of 2011 San Francisco police began enforcing the Sit & Lie law which prohibits anyone from sitting or lying in public for more than three minutes at a time. This law is known for pushing the homeless away without offering any solutions.
On September 26th 2011, students form Miami Ad School San Francisco location from the art direction and copywriting portfolio programs, paid for a parking space on Haight St and placed a bed in it. By placing a bed in a paid parking space, the students were able to legally circumvent the Sit and Lie law which gained the attention of national news channels including ABC, NBC, CBS and many other online news outlets.
The objective was to create the only public resting space in San Francisco and to draw awareness to the Homeless Youth Alliance: a small, local homeless youth shelter that lost 1/3 of its funding that year.
In one week, with only $108 in quarters and a bed, the students were able to raise $43,000 for the Homeless Youth Alliance to help build beds in their shelter.
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.