The Beerstorming
Drinking beer is the best way to brainstorm.
Students:
Santiago Lastra
Samantha Cable
AWARDS / RECOGNITIONS:
Two Miami Ad School students have created a movement called Beerstorming. A website capturing the happy hour moments of “genius” experienced at the bar.
Santiago Lastra and Samantha Cable, as part of an internship submission for their final quarter, have listed hundreds of random insights on the website, seemingly, with the goal of inspiring creativity.
The Beerstorming site offers Shallow Truths, Medium Truth and Deep Truths. Visitors can click through to one of the three styles of truths and then rotate through the selections until one inspires creativity.
The Beerstorming website attracted the attention of publications such as: MediaPost.com and CampaignBrief.com