AWARDS / RECOGNITIONS:
(This project was done while the students were at the Agency Lab at Sapient Nitro. The two students participated in the Thanksgiving and Christmas portion of the campaign. Students get real world experience while studying at Miami Ad School.)
Teens get bored after about two seconds. We know because they tweet about it over 5 million times a week (and because we were teens once). That’s why vitaminwater, the experts at solving for boring stuff—see plain, old water—set out on a mission to make every other boring thing more brilliant for their fans.
That’s where we came in—helping them to transform Twitter from a 140-character yawnfest into a brilliant engine for direct response via social. One that could both deepen engagement on the spot and also drive fans to the brand website.
So how did it all work? With a simple promise: Tweet us what’s boring. And we’ll make it brilliant.
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. Our creative and practical approach to training has made our students the most awarded on the planet.