Social Media Program Details.

  • Program Description
  • Program Details
  • Schedule/ Class Times
  • Diploma

Learn by doing. In 12 short-but-intense weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they'll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

The rest of the week, the best part, you partner with a content creation team and based on your strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.

In the final week of the Boot Camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.

The social media boot camp is a 3 month, 11 week program. 

Social media students take 3 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 153 clock hours not including pre-class assignments and time spent by the students on real job development.

The social media boot camp is a condensed program with classes during the week and weekends. With the exception of classes given by Facebook, Google, LinkedIn and Twitter, there are classes on Friday and Wednesday: 7:30 to 10:30 pm. and on Saturday: 9 a.m. to 4 p.m.

Schedules are set by the registrar and only be modified in a specific cases.

This is a twelve week diploma program with the primary purpose of assisting students in developing the skills that can get them a job as an a social media or engagement strategist in an advertising agency or in company’s marketing department.

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Here are some of the social media courses in our program:

KNOCK
KNOCK

This week is an intensive experience. Go from door-to-door visiting ad agencies and media firms to experience their philosophy and culture to gain insight into their strategy department. You will also meet the people who work there for interview and critique sessions.

THE
PITCH

Throughout the quarter, strategists will have the opportunity to work with several different creative teams to develop ad concepts from a brief developed by the social media planner. Develop the variety of skills you need to work with creatives.

MARKETING
PLAN

Participants will learn where Social Media fits in building a brand today. In this complex communication universe, there is a greater need to establish an integrated Brand Marketing strategy that connects business objectives with social media strategy, platforms and tactics. 

STRATEGIES
THAT WORK

It is hard to keep pace with people’s behavior, and since brands today are experienced across many different channels and devices, in this module you’ll learn to integrate and develop transformative strategies with Cross-Channel fluency. 

LISTEN, ANALYZE
& STRATEGIZE

In a world where only the truly creative and innovative get noticed, Social Media ideas need to combine the strength of visual branding creativity with the power of analytics. You’ll go beyond the selfie and even beyond the hashtag, to craft ideas that engage.

DECODE SOCIAL
CAMPAIGNS

What works, what doesn’t and why? Understanding the building blocks of successful campaigns is just the starting point. Explore Content, Timing, Images, Voice and the selection of the right networks to make Social Media history.

PAID MEDIA
BEST PRACTICES

You’ve already established your brand across the social media platforms and have a decent fan base, why pay for media when you can get it for free? Because it can create momentum, increase ranking and even establish endorsement partners growing your visibility.

CONTENT
STRATEGIES

To produce great content you’ll need to define your goals, plan ahead, evaluate your content production capabilities, content distribution channels, define audiences, schedule, publish and promote… A Content Calendar is your sanity’s best friend.

SOCIAL MEDIA
PUBLISHING

With the proliferation of social networks, understanding which platform is the right forum to bring to life your brand strategy has never been more critical. 

DESIGN SOCIAL
CAMPAIGNS

Define the goals of the campaign,” listen” to what the competition is doing, write the Key Metrics, identify your audience, select the channels, pick the platforms, create an editorial calendar… Launch, Optimize and be social.

UNDERSTANDING
INFLUENCE

If behavior is the driving engine of Social media, influence is the fuel. Our ability to behave and feel like others is human, social media just amplified it. What role credibility plays? Trust? Reach? Learn to identify what build influence and how to use it in your strategies. 

FUTURE MEDIA
LANDSCAPE

Media changes everyday with new apps, platforms and ways of sharing and connecting in the digital space. With new gadgets and improvements in smart phones, the way we consume media is constantly adapting to the newest technology. 

SWITCHING
SIDES

Social media students reverse roles and learn to think and concept like creatives. You also have workshops on a wide variety of brainstorming techniques, video editing, portfolio building, writing case studies, and improv to help with presentation skills.

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How to Apply Online

Step 1 - Download and complete the application.

Step 2 - Schedule a question and answer session.

Step 3 - Show us your creative samples and complete the creative assignments.

Step 4 - Send in your application, creative samples, and application fee.

 

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